Last Thursday, Orange County was fortunate to welcome Brian Solis, one of the most prominent thought leaders and published authors in new media. Organized by Bryan Elliott of LinkedOC, the event was held at SEED People’s Market in Costa Mesa and welcomed 200 people.

Building your brand online has become essential to increasing its visibility, familiarity and ultimately, business. It’s important, though, to not only be present online, but also to differentiate yourself from your peers. There are several ways to distribute information about your brand and its offerings online, and get the most out of doing so: